Associate Manager, Category Management - Baskin-Robbins
Core
Supports category management for Baskin-Robbins U.S. core product lines (Cakes and Take Home), executing product launches and driving sales/profit through marketing strategies and culinary briefs.
Role type
Associate Manager, Category Management
Builds
Product launches, category programs, marketing assets, and readiness materials for Cakes and Take Home lines.
Domain
QSR / Ice Cream & Desserts
Deliverable
product features
Required skills
Product launch execution, category strategy, pricing strategy, culinary brief development, sales forecasting, franchisee profitability analysis, stakeholder management, business acumen, P&L fluency, strategic thinking, data synthesis
Preferred skills
New product development experience
Technologies
POS systems, PowerPoint
Responsibilities
Execute product launches and category programs; draft menu and pricing strategies; define product marketing objectives; support franchisee profitability evaluation; collaborate with culinary and marketing teams.
Seniority
Mid-level, hands-on IC