Performance Media Specialist
Core
End-to-end management of paid search and shopping campaigns to drive traffic, revenue, and efficiency for Dyson's ANZ e-commerce business.
Role type
Senior Performance Media Specialist (Paid Search)
Builds
Paid search and shopping campaigns, product data feeds, and performance reporting dashboards.
Domain
E-commerce / Digital Advertising
Required skills
Google Ads, Microsoft Ads, Google Merchant Centre, GA4, Adobe Analytics, Looker Studio, bid strategy management, audience targeting, feed automation, test-and-learn frameworks
Preferred skills
Search Ads 360, OpenAI Ads, AI Max, emerging ad formats
Responsibilities
Manage campaign budgets and pacing against revenue targets; develop and optimize product data feeds; execute test-and-learn frameworks; maintain reporting dashboards; collaborate with e-commerce teams on promotions; optimize bid strategies and audience targeting.
Seniority
Senior, hands-on IC