Senior Product Marketing Manager, GTM (Qualified)
Core
Senior Product Marketing Manager driving GTM strategy, positioning, and launch execution for Qualified, Salesforce's B2B agentic marketing platform and Piper SDR Agent.
Role type
Senior Product Marketing Manager (GTM)
Builds
Enterprise-ready positioning assets, launch narratives, and field enablement for Qualified and Piper within the Salesforce ecosystem.
Domain
B2B SaaS, AI Agents, CRM, Enterprise Marketing
Deliverable
product features
Required skills
Product marketing strategy, B2B SaaS positioning, competitive intelligence, cross-functional collaboration, event management, go-to-market planning, technical narrative translation
Preferred skills
Salesforce ecosystem experience (Agentforce, Sales Cloud, Marketing Cloud), ISV background, competitive strategy expertise
Technologies
Salesforce, Agentforce, Data Cloud, MCP, Service Cloud, Piper
Responsibilities
Define product relationships within the Salesforce ecosystem, develop enterprise positioning assets, lead flagship event marketing workstreams, drive post-event enablement, support GTM planning for product releases, build launch tiering frameworks
Seniority
Senior, hands-on IC