Sr Industry Product Marketing Manager (Financial Services)
Core
Drive awareness of Salesforce's Financial Services solutions and agentic AI capabilities to help banking, wealth, and insurance customers solve industry-specific problems.
Role type
Senior Industry Product Marketing Manager
Builds
Go-to-market plans, messaging strategies, and sales assets for the Financial Services industry.
Domain
Financial Services (Banking, Wealth Management, Insurance) + AI/Agentic Enterprise
Deliverable
product features
Required skills
Go-to-market strategy, storytelling, stakeholder alignment, AI orchestration, executive presence, content creation, stage presence, cross-functional influence, AI tool proficiency
Preferred skills
Experience with Claude Code, Slack Skills, and Gemini
Technologies
Salesforce Agentforce, Claude Code, Slack Skills, Gemini
Responsibilities
Develop go-to-market plans using market signals and competitive intelligence; craft messaging strategies for agentic AI; create funnel-specific content (e-books, playbooks, videos); engage with customer executives to build success stories; own event narratives and deliver keynotes; manage industry website pages; build AI-assisted workflows for the marketing team.
Seniority
Senior, hands-on IC
