Sr Industry Product Marketing Manager (Financial Services)
Core
Drive awareness and go-to-market strategy for Salesforce's Financial Services industry solutions, leveraging agentic AI capabilities to help customers solve industry-specific problems.
Role type
Senior Industry Product Marketing Manager (Financial Services)
Builds
Go-to-market plans, messaging strategies, thought leadership content, sales assets, and event narratives for the Financial Services sector.
Domain
Financial Services (Banking, Wealth & Asset Management, Insurance) + AI/Agentic Enterprise
Deliverable
product features
Required skills
Go-to-market strategy, storytelling, stakeholder alignment, AI orchestration, executive presence, content creation across the funnel, stage presence, cross-functional influence, AI tool proficiency
Preferred skills
Experience in SaaS or enterprise technology, ability to work independently with executives, bias toward building AI-assisted workflows
Technologies
Salesforce Agentforce, Claude Code, Slack Skills, Gemini
Responsibilities
Develop go-to-market plans for Financial Services; craft messaging strategies articulating value of agentic AI; create compelling content (e-books, playbooks, videos); engage with customer executives to develop success stories; own event session strategy and delivery; manage industry website pages; create webinar content; develop and implement AI projects to improve team operations.
Seniority
Senior, hands-on IC