Senior Manager, Global Cloud Campaigns
Core
Lead integrated campaign strategy for a portfolio of Salesforce products, translating business priorities and customer insights into full-funnel activation plans.
Role type
Senior Manager, Global Cloud Campaigns
Builds
Globally scalable marketing programs and customer journeys for Salesforce Cloud products
Domain
B2B SaaS / Enterprise Technology / CRM
Deliverable
product features
Required skills
Integrated campaign strategy, full-funnel campaign management, cross-functional leadership, customer journey mapping, paid media strategy, offer development, program management, data analysis, executive communication
Preferred skills
Account-based marketing, analyst/publisher program management, paid-media planning, SaaS/CRM domain knowledge
Technologies
Salesforce CRM, AI agents
Responsibilities
Own end-to-end integrated campaign strategy and annual/quarterly planning; Lead campaigns from creative development through launch and optimization; Partner with Product Marketing to define objectives and success measures; Align Creative, Content, Paid Media, and Field Marketing teams on shared strategies; Establish KPIs and analyze performance to drive optimization; Enable Sales and Field Marketing teams with activation guidance.
Seniority
Senior Manager, strategic leadership with hands-on execution