Product Marketing IT Service Director
Core
Director of Product Marketing driving vision, messaging, and awareness for IT & HR Service Management solutions at Salesforce.
Role type
Director of Product Marketing
Builds
Product messaging, go-to-market programs, sales enablement, and thought leadership content for IT Service Management solutions.
Domain
IT Service Management / HR Service Management / SaaS
Deliverable
product features
Required skills
Product positioning & messaging, strategy & segmentation, customer & competitive intelligence, cross-functional alignment, executive presentation, scalable program building, data analytics for marketing metrics.
Preferred skills
Salesforce products experience, IT Service Management platforms experience, project leadership in ambiguity.
Responsibilities
Partner with sales to develop content and enablement programs; define differentiated narrative and value props; translate marketing initiatives into actionable programs; drive thought leadership content creation; operationalize internal and external marketing communications; develop repeatable sales training processes; partner with product teams to shape product investments; lead product launch plans and sales training materials; deliver presentations to all audiences.
Seniority
Director, strategic leadership & cross-functional alignment
