Assistant Director, Content and Social Media Strategy
Core
Design and execute content and social media strategies to amplify the Graham School's brand, engage prospective and current students, and drive enrollment through multi-channel storytelling.
Role type
Assistant Director, Content and Social Media Strategy
Builds
Blog content, social media campaigns, multimedia assets, and community engagement programs for the Graham School.
Domain
Higher Education / Student Recruitment / Digital Marketing
Deliverable
product features
Required skills
Content strategy, editorial calendar management, SEO optimization, social media strategy, community management, content creation (text/video/graphics), data analysis, project management
Preferred skills
Google Analytics, Wordpress, Hootsuite, Canva, Active Campaign, interview skills
Technologies
Google Analytics, Wordpress, Hootsuite, Canva, Active Campaign
Responsibilities
Develop and oversee content strategy and editorial calendar; establish content style guides; conduct interviews and research for content briefs; produce articles, videos, and infographics; manage social media strategy and community engagement; perform content audits and gap analyses; set KPIs and report on campaign effectiveness; publish content across websites and social channels.
Seniority
Mid-level Individual Contributor