Field Marketing Senior Lead - South Asia Virtual Events
Core
Own and scale the end-to-end Virtual Events and Webinar program across India and ASEAN, driving demand generation and pipeline marketing for Salesforce's AI CRM.
Role type
Senior Field Marketing Lead (Virtual Events)
Builds
Flagship large-scale virtual summits, cloud-specific and industry-specific webinar series for enterprise, mid-market, and ESMB segments.
Domain
B2B SaaS/CRM/Cloud Technology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, virtual event program management, audience generation, multi-channel promotion, project management, stakeholder influence
Preferred skills
SaaS/CRM/cloud technology industry experience, paid digital campaign management
Technologies
ON24, Webex Events, Zoom Webinars, Salesforce Marketing Cloud, LinkedIn
Responsibilities
Develop and execute annual virtual events and webinar calendar; Lead strategy and delivery of flagship summits and webinar series; Define audience generation strategy and manage multi-channel promotion; Own end-to-end program management including agenda design, speaker curation, and content localization; Define KPIs and track campaign performance across digital channels.
Seniority
Senior, hands-on IC