Marketing Manager - B2B
Core
Lead execution of annual marketing planning, campaign development, and lead generation for assigned business areas to support company growth objectives.
Role type
B2B Marketing Manager
Builds
Marketing campaigns, qualified lead pipelines, and strategic marketing programs
Domain
Smart home access technology / B2B services
Deliverable
product features
Required skills
Marketing planning, campaign execution, data-driven audience targeting, lead generation, KPI establishment, cross-functional collaboration, program measurement
Preferred skills
None stated
Technologies
None stated
Responsibilities
Support development and lead execution of annual marketing planning, execution and measurement; Craft marketing campaigns and briefs utilizing data and insights; Drive a pipeline of highly qualified leads; Establish marketing program KPIs, measure impact and make recommendations; Maintain collaborative working relationship with product management
Seniority
Mid-level, hands-on IC
