Lead, Go-To-Market Strategy - Multifamily Channel
Core
Lead execution of complex Multifamily channel programs and product launches, including go-to-market briefs, audience segmentation, and readiness tracking for LiftMaster and Chamberlain brands.
Role type
Senior Go-To-Market Strategy Lead (Multifamily Channel)
Builds
Multifamily channel programs, product launches, joint business plans, and partner enablement packages for intelligent access products.
Domain
Smart Home / IoT / Multifamily Real Estate
Deliverable
product features
Required skills
Cross-functional project leadership, financial modeling (ROI, CAC), channel segmentation analysis, pricing and rebate strategy, partner enablement design, performance reporting, risk mitigation
Preferred skills
IoT consumer products experience, Proptech/SaaS/Connected home ecosystem knowledge, mentoring junior team members
Technologies
None explicitly stated
Responsibilities
Lead joint business planning with dealers and distributors; develop financial models for channel decisions; manage pricing, rebate, and promotional program execution; create partner enablement packages; own channel performance reporting and forecasting inputs; conduct situation analysis on competitor activity and partner results; develop risk mitigation plans.
Seniority
Senior, hands-on IC with strategic oversight
