Lead, Go-To-Market Strategy - Multifamily Channel
Core
Lead execution of complex Multifamily channel programs and product launches, including go-to-market briefs, audience segmentation, and joint business planning across dealers and distributors.
Role type
Senior Go-To-Market Strategy Lead (Multifamily Channel)
Builds
Multifamily channel programs, product launches, and partner enablement packages for LiftMaster and Chamberlain smart access products.
Domain
Smart home / IoT / Connected home / Proptech
Deliverable
product features
Required skills
Cross-functional project leadership, financial modeling (ROI, CAC), channel segmentation analysis, pricing and rebate strategy, partner enablement, performance reporting, risk mitigation
Preferred skills
IoT consumer products experience, multifamily/proptech/SaaS ecosystem knowledge, mentoring junior team members
Technologies
myQ app, IoT platforms
Responsibilities
Lead execution of joint business planning with dealers and distributors; develop financial models for channel decisions; manage pricing, rebate, and promotional program execution; develop partner enablement packages; own channel performance reporting and forecasting inputs; maintain situation analysis and competitor tracking; anticipate risks and lead mitigation plans.
Seniority
Senior, hands-on IC with strategic oversight
