Manager, Social Media & Influencer Marketing
Core
Lead strategic direction and stewardship of organic social media and influencer/affiliate marketing for Chamberlain Group's house of brands (Chamberlain, myQ, LiftMaster) across B2B and B2C segments.
Role type
Manager, Social Media & Influencer Marketing
Builds
Organic social content, influencer campaigns, and affiliate programs for smart home access brands.
Domain
Smart home technology / Consumer goods
Deliverable
product features
Required skills
Social media strategy, influencer program management, cross-functional leadership, budget management, brand standards enforcement, KPI reporting, risk/compliance management, on-camera talent presence
Preferred skills
Emerging platform evaluation, agency negotiation, commercial alignment
Technologies
TikTok, Meta (Instagram & Facebook), YouTube, Amazon
Responsibilities
Lead and develop the Social Media team; Own influencer and affiliate marketing programs; Act as steward of master brand standards; Set annual roadmap for organic social media; Build and manage relationships with influencers and agencies; Partner with cross-functional stakeholders; Establish KPIs and reporting frameworks; Manage budget and vendor contracts; Evaluate emerging platforms; Guide on-camera talent; Personally serve as on-camera talent; Identify and resolve risk and compliance issues
Seniority
Manager, hands-on IC with team leadership