Principal, Brand Strategy & Activation
Core
Lead the development and execution of comprehensive brand strategies to strengthen market position and drive business growth for Chamberlain Group's intelligent access products.
Role type
Principal, Brand Strategy & Activation (Senior IC)
Builds
Brand architecture, identity systems, brand guidelines, and cohesive brand experiences across all channels and touchpoints.
Domain
Consumer Packaged Goods (CPG) / Home Security / Intelligent Access
Deliverable
product features
Required skills
Brand strategy planning and execution, brand architecture management, brand governance, market research and analysis, data-driven decision-making, cross-functional collaboration, strategic thinking, consumer behavior insight, creative thinking, visual design sensibility.
Preferred skills
CPG brand experience, knowledge of emerging brand technologies and trends.
Technologies
None explicitly stated
Responsibilities
Develop and implement comprehensive brand strategies aligned with company vision; lead creation and socialization of brand guidelines (narrative, visual, verbal); manage brand programs and campaigns from strategy to execution; collaborate with design teams to translate strategy into visual elements; craft compelling brand narratives and messaging; work with Marketing Sciences to establish KPIs and analyze brand performance; conduct market research to inform brand strategies.
Seniority
Principal, strategy & mentorship