Brand & Category Manager
Core
Develop, manage, and drive performance of iconic biscuit and chocolate brands (BN, Sultana, McVitie's, Godiva) and product categories in the Belgium market.
Role type
Brand & Category Manager
Builds
Marketing strategies, product assortments, and consumer/shopper activation plans for the Belgium market.
Domain
Fast-Moving Consumer Goods (FMCG), Biscuits, Chocolate
Deliverable
product features
Required skills
Marketing strategy, budget management, cross-border collaboration, portfolio management, consumer activation planning, data analysis, stakeholder management, retail sales optimization
Preferred skills
Innovation launch planning, POS material development, shopper data analysis, business review presentation
Technologies
Microsoft Office (Excel, PowerPoint), Nielsen
Responsibilities
Define and implement annual marketing plans including product portfolio, innovation, and communication; Analyze category growth drivers and customer performances; Collaborate with sales teams to optimize brand plan execution; Monitor and analyze brand and product performances; Manage existing portfolio and oversee Point-of-Sale material development.
Seniority
Mid-level, hands-on IC