Senior Manager, Marketing
Core
Overseeing and managing marketing strategies, campaigns, and initiatives with a strong emphasis on digital marketing, marketing automation, and customer journey orchestration to promote the organization's services.
Role type
Senior Manager, Marketing (Healthcare/Nonprofit)
Builds
Multi-channel campaigns, automated lead nurture programs, and customer journeys for a nonprofit health organization serving older adults.
Domain
Healthcare / Nonprofit / Senior Care
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Integrated marketing strategy, lifecycle marketing, multi-channel campaign execution, marketing automation, team leadership, data analysis, budget management, brand messaging, market research, content strategy, competitive analysis, project management.
Preferred skills
Salesforce Marketing Cloud, AI integration, health plan/managed care experience.
Technologies
Salesforce Marketing Cloud, Google Analytics, HubSpot, Marketo, social media platforms, CMS, ad platforms, design software, AI tools.
Responsibilities
Develop and implement integrated marketing strategies aligned with business goals; lead planning and execution of multi-channel campaigns; manage, mentor, and grow a high-performing marketing team; analyze campaign performance and optimize tactics to improve ROI; oversee development of marketing content and collateral; maintain consistent brand messaging across channels.
Seniority
Senior, hands-on IC with team management
