Associate Customer Marketing Manager
Core
Execute and operate B2B marketing campaigns, manage project workflows, and enable sales teams for a diagnostics and healthcare innovation company.
Role type
Associate Customer Marketing Manager (Marketing Operations)
Builds
Marketing campaigns, sales enablement materials, and operational workflows for Labcorp's global business.
Domain
Healthcare / Diagnostics / B2B Marketing
Deliverable
product features
Required skills
Campaign execution, project management, Workfront proficiency, digital marketing operations, sales enablement coordination, performance metrics reporting, AI tool exploration, content coordination, SEO basics, marketing automation familiarity.
Preferred skills
Healthcare/pharma industry experience, Eloqua/Salesforce familiarity, presentation skills, generative AI usage, cross-functional collaboration.
Technologies
Workfront, Eloqua, Salesforce, generative AI platforms, digital advertising platforms, content management systems.
Responsibilities
Develop campaign briefs and execute tactics across email, web, and digital ads; manage Workfront project lifecycles and task tracking; coordinate content and asset creation with CoE teams; produce sales enablement communications; report on campaign performance metrics; implement AI tools for workflow automation.
Seniority
Mid-level, hands-on IC