Admissions Manager, Admissions and Marketing Automation - McDonough School of Business
Core
Manage admissions processing and enrollment for MSBA Online while operating email marketing automation for the Graduate & Executive Degree Programs portfolio.
Role type
Admissions and Marketing Automation Manager
Builds
Enrollment pipelines for MSBA Online and automated email nurture sequences for graduate programs
Domain
Higher Education / Business Analytics
Required skills
Admissions processing, Email marketing automation, Salesforce Marketing Cloud, CRM management, Data analysis, KPI tracking, Stakeholder liaison, Document verification, Campaign optimization, Workflow management
Preferred skills
Higher education admissions experience, Advanced Salesforce expertise
Technologies
Salesforce Marketing Cloud, Salesforce CRM, Google Workspace, Microsoft Office Suite
Responsibilities
Read applications and verify document accuracy for MSBA Online; Liaise with external agency to manage application status and clear bottlenecks; Build and optimize email templates, landing pages, and lead-nurturing workflows; Conduct A/B testing on email components to maximize engagement; Monitor and report on KPIs to drive campaign performance improvements.
Seniority
Mid-level, hands-on IC
