Digital Content Strategist
Core
Own content strategy for the Berkley School of Nursing's digital presence (website, social, email) to build brand awareness and support enrollment marketing.
Role type
Digital Content Strategist
Builds
Digital content campaigns, editorial calendars, and brand-aligned social media content for nursing programs.
Domain
Higher Education / Enrollment Marketing
Deliverable
product features
Required skills
Digital content strategy, audience persona development, editorial calendar management, SEO fundamentals, writing and editing, Google Analytics 4, Google Search Console
Preferred skills
Higher education enrollment marketing, Salesforce Marketing Cloud customer journey mapping, AEO/GEO content strategy, WCAG standards, Canva
Technologies
Salesforce Marketing Cloud, Google Analytics 4, Google Search Console, Canva
Responsibilities
Develop content strategy and campaign recommendations aligned to enrollment goals; Own the editorial calendar and website content refresh cycle; Work with the marketing agency on SEO, AEO, and GEO strategy; Set social media strategy and oversee brand-aligned content; Write and edit email and customer journey content; Manage content briefs and timelines with the agency; Partner with admissions, faculty, and development on content sourcing.
Seniority
Mid-Senior level IC