Paid Media Director
Core
Develop and execute data-driven paid media and digital strategies for corporate brand positioning, public affairs, crisis response, and special situations.
Role type
Senior IC Paid Media Director
Builds
Paid media campaigns across search, social, programmatic, video/CTV, and out-of-home channels
Domain
Corporate communications, public affairs, crisis management
Required skills
Paid media strategy, campaign management, budget allocation, audience segmentation, KPI framework design, creative concepting oversight, campaign trafficking, QA, analytics, client account management, cross-functional collaboration, mentorship
Preferred skills
B2B or public affairs paid media experience, DSP/programmatic buying, CTV/OTT media planning, data visualization, platform certifications, social listening tools, SEO/AEO/GEO knowledge, A/B testing
Technologies
Google Ads, Bing, LinkedIn, Meta, X/Twitter, Google Analytics (GA4), Google Tag Manager, Brandwatch, Meltwater, Signal AI, DSPs
Responsibilities
Lead end-to-end management of paid media campaigns from briefing to post-campaign analysis; Translate client objectives into actionable paid media plans; Conceptualize and oversee creative concepting; Own campaign trafficking, tagging, and QA; Manage campaign budgets and pacing; Serve as primary client contact for paid media accounts; Collaborate with public affairs and crisis management teams; Mentor junior analysts and associates; Contribute to new business development pitches
Seniority
Senior, hands-on IC with mentorship responsibilities