Product Marketing Senior Manager, GHNW
Core
Define and maintain product positioning, messaging, and value propositions; translate product capabilities into sales stories and enablement materials to support commercial growth in the financial services industry.
Role type
Senior Product Marketing Manager
Builds
Product brochures, sales collateral, videos, digital content, website content, and go-to-market strategies
Domain
Financial Services / Insurance
Deliverable
product features
Required skills
Product positioning and messaging, Go-to-market strategy, Sales enablement, Cross-functional stakeholder management, Content development and quality assurance, Project management, Data analysis and performance tracking, Vendor management
Preferred skills
Insurance product development, Insurance sales and training, Experience in Asia and/or Middle East regions, Experience in a global matrix organization
Technologies
PowerPoint, Excel, Smartsheet, Jira, AEM, MarTech tools
Responsibilities
Define product positioning and messaging frameworks; Translate complex features into customer-centric sales narratives; Lead development of marketing and sales enablement assets; Manage the GHNW public website and thought leadership content; Track adoption and optimize marketing initiatives; Manage external agencies and vendors.
Seniority
Senior, hands-on IC
