Digital Marketing Automation Manager
Core
Design scalable customer journeys, support personalization initiatives, and optimize marketing operations using Adobe Marketo to improve customer experiences and drive business outcomes.
Role type
Senior Marketing Automation Manager (Strategic IC)
Builds
Scalable automation solutions, customer journey frameworks, and MarTech ecosystem integrations
Domain
Financial Services / Marketing Technology
Required skills
Adobe Marketo architecture, customer journey orchestration, lifecycle marketing, MarTech integrations, data governance, stakeholder management, analytical problem-solving
Preferred skills
Adobe Experience Cloud (CDP, AEP, Target), Salesforce, AI-driven marketing, API/HTML/CSS/Velocity Scripting, regulated industry experience
Technologies
Adobe Marketo Engage, Adobe Experience Platform, Salesforce, Adobe CDP, Adobe Analytics, Adobe Target
Responsibilities
Shape marketing automation strategy and roadmaps; define platform architecture, governance, and operating models; lead design of complex customer journeys and personalization programs; partner with Analytics and Technology teams on integrations; establish measurement frameworks and reporting; ensure data quality, privacy, and compliance.
Seniority
Senior, hands-on IC with strategic advisory duties