Manager - DM Campaign Management
Core
Manage end-to-end Digital Direct Marketing campaigns for Accident & Health and other Consumer products, driving KPI achievement and revenue targets.
Role type
Manager, Digital Direct Marketing Campaign Management
Builds
Digital Direct Marketing campaigns for Consumer insurance products
Domain
Insurance / Financial Services / Digital Marketing
Required skills
Campaign management, Customer management, Analytical skills, P&L management, Stakeholder management, Strategic thinking
Preferred skills
Insurance or Financial Services experience, MBA
Technologies
None stated
Responsibilities
Partner with business partners to enhance acquisition and cross-sell opportunities; Develop and implement cross-marketing campaigns; Analyze campaign results and adjust strategies; Manage campaign profitability and P&L; Coordinate with Tele Marketing and Product teams; Handle operational tasks like reporting and campaign briefs.
Seniority
Manager, hands-on leadership