Sr. Technical Analyst, MarTech
Core
Implementing and maintaining digital analytics tools and Adobe Marketing technology integrations for web and mobile properties.
Role type
Senior MarTech Technical Analyst
Builds
Tagging solutions, data integration models, and analytics governance frameworks for Manulife US digital channels.
Domain
Financial Services / Digital Analytics / MarTech
Deliverable
production ML models | product features | dashboards & analysis
Required skills
JavaScript, HTML, CSS, Adobe Launch, Adobe Target, Adobe Web SDK, Adobe Mobile SDK, Adobe Analytics, Adobe Experience Platform (AEP), data layer design, tagging strategy, troubleshooting
Preferred skills
CDP activation, AI tool instrumentation, privacy compliance logic
Technologies
Adobe Launch, Adobe Target, Adobe Analytics, Adobe Experience Platform, OneTrust
Responsibilities
Configure and maintain digital analytics tools and Adobe Marketing technologies; collaborate with channel owners on tagging and tracking; partner with IT on development cycles and validation; establish standardized tagging methodologies and data layer specifications; optimize tagging implementations for data accuracy; ensure compliance with privacy standards like OneTrust; document analytics implementation guides and governance standards.
Seniority
Senior, hands-on IC
