Senior Manager, Campaign Marketing
Core
Senior campaign strategist and workflow owner for North America Insurance marketing, defining campaign architecture, audience segmentation, and execution processes.
Role type
Senior Manager, Campaign Marketing
Builds
B2B marketing campaigns (awareness, nurture, retention, conversion) for insurance and financial services clients.
Domain
Insurance / Financial Services / B2B Marketing
Deliverable
product features
Required skills
B2B campaign strategy, marketing operations, campaign workflow design, stakeholder management, project management, agency relationship management, data-driven reporting, marketing automation strategy, AI trend awareness, team mentorship
Preferred skills
MBA, advanced marketing automation technical skills
Technologies
Salesforce Marketing Cloud, Eloqua, Salesforce CRM
Responsibilities
Partner with business line leads to define campaign objectives and approaches; develop strategic frameworks including segmentation and communication journeys; own and improve the end-to-end campaign workflow and governance; manage external agency relationships; maintain campaign calendar and track performance; mentor junior campaign specialist.
Seniority
Senior Manager, hands-on IC with team leadership
