Mgr Mktg & Communications
Core
Lead strategic marketing plans and communication initiatives for clinical, academic, and research components.
Role type
Senior Marketing Manager (Healthcare)
Builds
Marketing campaigns, content assets, and communication strategies for WVU Medicine.
Domain
Healthcare / Marketing & Communications
Deliverable
product features
Required skills
Strategic marketing planning, budget management, media relations, content creation, social media strategy, SEO/SEM, team leadership, analytics reporting
Preferred skills
Healthcare industry experience, Adobe Creative Suite proficiency, CRM familiarity
Technologies
Adobe Creative Suite, Microsoft Office, Google Analytics, HTML, CSS, JavaScript, CMS
Responsibilities
Provide thought leadership to senior leadership on marketing and PR; write and edit marketing content; serve as primary media spokesperson; manage digital marketing automation and campaigns; develop content calendars; manage event and conference activities; lead and mentor junior team members; manage marketing budgets and measure campaign ROI.
Seniority
Manager, hands-on leadership
