Marketing Strategist
Core
Develops and executes strategic marketing plans and campaigns for assigned clinical programs and service lines at a healthcare system.
Role type
Marketing Strategist (Healthcare)
Builds
Marketing campaigns, content, digital graphics, and media placements for clinical services.
Domain
Healthcare / Marketing
Deliverable
product features
Required skills
Strategic planning, content creation and copywriting, media buying, SEO/SEM, marketing automation, data analytics, project management
Preferred skills
Healthcare marketing experience, 5+ years marketing experience
Technologies
Adobe Creative Suite, Microsoft Office, Google Analytics, CMS, HTML/CSS/JavaScript
Responsibilities
Develops and executes best practices and marketing campaigns; writes and repurposes content marketing deliverables; supports content/editorial calendar; supports digital graphics and design; supports marketing automation and digital campaigns; supports SEO/SEM and display advertising; coordinates vendor and media contacts; performs database management, reporting, and trend monitoring; supports physician outreach and client needs alignment.
Seniority
Mid-level, hands-on IC
