Paid Media Manager - New York City
Core
Planning, execution, and optimization of upper-funnel brand awareness and performance campaigns across CTV/streaming, online video, Paid Social, and Programmatic to drive pipeline and enrollment for B2B and consumer audiences.
Role type
Manager, Paid Media
Builds
Full-funnel channel strategies and upper-funnel campaigns
Domain
Healthcare / Digital Marketing
Required skills
Paid media strategy, budget planning, channel mix management, CTV/online video/Paid Social/Programmatic expertise, incrementality testing, brand lift studies, marketing mix modeling, privacy-safe audience strategies, agency/DSP relationship management
Preferred skills
Experience in healthcare or regulated industries, CTV and major DSP experience (e.g., The Trade Desk, Amazon DSP)
Technologies
Google Marketing Platform (Google Ads, DV360), YouTube, LinkedIn, Meta, The Trade Desk, Amazon DSP
Responsibilities
Own upper-funnel paid media strategy, plan and manage budgets and flighting, partner with creative teams on video-first creative, build measurement programs, run A/B and incrementality tests, measure campaign performance against OKRs, develop privacy-safe audience strategies, manage agency and DSP relationships
Seniority
Manager, hands-on IC