Growth Marketing Manager
Core
Own growth initiatives driving consumer acquisition and enrollment for Chronic Condition Management and Telehealth digital experiences.
Role type
Growth Marketing Manager
Builds
Enrollment campaigns (email, direct mail, SMS, OBTM) and optimized digital enrollment funnels
Domain
Health technology / Telehealth
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Multi-channel campaign strategy, conversion rate optimization, A/B and multivariate testing, incrementality measurement, analytics platform utilization, cross-functional leadership
Preferred skills
Amplitude, Google Analytics, Adobe Analytics, VWO, Optimizely, Adobe Target, Salesforce Marketing Cloud, SEO/AEO/GEO, behavioral science principles
Technologies
VWO, Amplitude, Google Analytics, Adobe Analytics, Salesforce Marketing Cloud, Optimizely, Adobe Target
Responsibilities
Own strategy and execution of incremental acquisition campaigns; Develop audience, messaging, and channel strategies; Lead campaign planning, launch, and post-campaign analysis; Build and manage CRO roadmap; Design, launch, and scale A/B and multivariate tests; Improve landing page performance via SEO, AEO, GEO, and UX enhancements
Seniority
Mid-Senior, hands-on IC