CRM and Email Operations Specialist
Core
Execute technical and operational CRM communications, including email campaigns, customer journeys, and automations for retail sports banners.
Role type
CRM and Email Operations Specialist
Builds
Email campaigns, customer journeys, and automations in Adobe Journey Optimizer
Domain
Retail / Digital Marketing
Required skills
HTML/CSS, Adobe Journey Optimizer, email segmentation, QA testing, responsive design, data collection forms, performance analysis
Preferred skills
Retail experience, omnichannel environment experience
Technologies
Adobe Journey Optimizer
Responsibilities
Integrate and deploy daily email campaigns; Develop and maintain responsive HTML emails and templates; Adapt mock-ups into functional emails; Configure audiences, segments, and personalization rules; Perform QA and link testing; Create data collection forms; Support campaign performance tracking and optimization.
Seniority
Mid-level, hands-on IC
