GTM Manager, Ad Product Commercialization
Core
Mid-to-senior execution leader responsible for coordinating, preparing for commercial launch, and driving field adoption of an enterprise ad product portfolio.
Role type
Senior Go-to-Market (GTM) Manager / Product Commercialization Lead
Builds
Enterprise advertising products and packages
Domain
Digital Advertising / Ad Tech
Deliverable
product features
Required skills
Program and project management, cross-functional alignment, sales enablement, data analysis, product catalog governance, technical advisory
Preferred skills
Digital advertising ecosystem knowledge, high emotional intelligence, stakeholder management
Technologies
Ad tech platforms, sales data analytics tools
Responsibilities
Maintain the single source of truth for the Ad Product Catalog; manage end-to-end GTM pipelines for new product launches; conduct training and briefings for revenue teams; analyze sales data to optimize product yield; gather and act on field feedback from sellers.
Seniority
Mid-to-Senior, hands-on IC
