Manager, Growth Marketing Platforms
Core
Manage operational integrity and execution of email, SMS, and push notification campaigns for assigned brands, ensuring scalable workflows and deliverability health.
Role type
Manager, Growth Marketing Platforms
Builds
Acquisition and retention campaigns (blast, journey-based, winback, onboarding) via email, SMS, and push notifications
Domain
Marketing Technology / Direct-to-Consumer Growth
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Email and SMS operations, ESP management, Campaign execution, Deliverability monitoring, QA workflows, Data hygiene, Vendor management, Compliance (CAN-SPAM, GDPR, CCPA)
Preferred skills
A/B testing strategy, Dynamic content rendering, Real-time trigger logic, Domain configuration (SPF, DKIM, DMARC)
Technologies
ESPs, Notification systems, Marketing platforms
Responsibilities
Oversee day-to-day campaign operations and execution; Monitor platform health, integration failures, and journey errors; Manage scheduling, batching, throttling, and send-time logic; Monitor inbox placement, blocklist status, and sender reputation; Ensure compliance with CAN-SPAM, CASL, GDPR, and CCPA; Manage data hygiene efforts including churn processing and inactive segment monitoring.
Seniority
Manager, hands-on IC
