Associate Director, Marketing, Lifestyle
Core
Lead proposal process and category strategy for Home/Household, Pet CPG, Auto, and Insurance verticals to drive revenue growth with advertising partners.
Role type
Associate Director, Marketing (Pre-sales & Strategy)
Builds
Strategic proposals and sellable opportunities for advertisers
Domain
Media & Advertising (CPG, Auto, Insurance)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Category strategy, pre-sale marketing, proposal development, creative writing, storytelling, presentation design, stakeholder management, team mentorship
Preferred skills
Digital publisher experience, Home/Household/Pet CPG/Auto/Insurance category knowledge
Technologies
Keynote, PowerPoint
Responsibilities
Manage proactive and RFP responses, create strategic ideas for advertising partners, collaborate on vertical strategy, lead internal brand communication, develop sales partnerships, mentor direct reports
Seniority
Senior, hands-on IC with management responsibilities
