Growth Marketing Specialist
Core
Develop and execute integrated, full-funnel growth marketing campaigns for DraftKings Sportsbook and Predictions to drive customer engagement and business growth.
Role type
Growth Marketing Specialist
Builds
Integrated marketing campaigns across DraftKings Sportsbook and Predictions platforms
Domain
Sports betting and fantasy sports (Consumer Technology)
Deliverable
product features
Required skills
Full-funnel marketing strategy, cross-functional collaboration, campaign performance analysis, creative brief development, KPI definition, project management
Preferred skills
Experience in consumer-facing technology or entertainment, passion for sports, curiosity about consumer behavior
Technologies
None explicitly stated
Responsibilities
Develop and execute integrated, full-funnel growth marketing campaigns; Partner with cross-functional teams to align marketing initiatives with business objectives; Analyze customer insights and campaign performance to inform strategies; Develop marketing and creative briefs; Support development of campaign objectives and measurement frameworks; Coordinate cross-functional campaign kickoffs and communications; Identify opportunities to improve marketing workflows
Seniority
Mid-level (4+ years experience)
