Digital Marketing Manager
Core
Launch and scale performance marketing campaigns to drive user acquisition and business metrics for consumer tech startups in EdTech, Mental health, Petcare, and FashionTech.
Role type
Digital Marketing Manager (Performance Marketing)
Builds
Performance marketing campaigns and user acquisition funnels for SKELAR's portfolio of consumer businesses.
Domain
Digital Marketing / Performance Marketing / Consumer Tech
Required skills
Performance marketing campaign management, Budget management ($50k+/month), Metrics analysis (LTV, ROAS, ROI), User flow understanding, Data-driven decision making, Creative collaboration, Competitor analysis, Funnel optimization
Preferred skills
AI in marketing, R&D experience
Technologies
Meta Ads, MarTech tools, Analytics platforms
Responsibilities
Launch and scale campaigns, Influence direction and launch new growth points (geo, audiences, formats), Analyze effectiveness beyond CTR/CPA, Research competitors, Work with creative team on brainstorming and creatives, Collaborate with product/tech on user flow and funnel testing