Manager, Integrated Marketing
Core
Lead full-funnel marketing strategy and execution for Casino operations in the Canadian market.
Role type
Manager, Integrated Marketing
Builds
Culturally relevant, insight-driven campaigns and cohesive go-to-market strategies for Casino in Canada.
Domain
Gaming / Sportsbook / Casino
Deliverable
product features
Required skills
Integrated multi-channel campaign development, Canadian market expertise, cross-functional collaboration, data-driven decision making, stakeholder management, storytelling, regulatory compliance awareness
Preferred skills
Experience with CRM, acquisition/digital, PR, and revenue operations teams
Technologies
None explicitly stated
Responsibilities
Align priorities and execution across marketing teams; Develop integrated marketing strategies tied to growth metrics; Translate product positioning into locally relevant campaigns; Lead cross-channel campaigns with Acquisition, Paid Media, CRM, Social, and PR; Activate campaigns around key cultural moments; Partner with Creative teams and agencies; Use data insights to test ideas and improve results
Seniority
Manager, hands-on IC