Lead Marketing Manager
Core
Lead a hands-on marketing and growth team to drive scalable user acquisition and business growth for a social casino platform in the US market.
Role type
Senior Lead Marketing Manager (User Acquisition & Growth)
Builds
Scalable user acquisition engines and marketing strategies for a social casino product
Domain
Gaming / Social Casino / US Market
Required skills
User Acquisition strategy, Performance Marketing, Budget management (multi-million dollar), Team leadership, Data-driven decision making, Social media marketing, Influencer marketing, Affiliate marketing, SEO, B2B2C/B2C experience
Preferred skills
E-commerce/subscription models experience, Generative Engine Optimization (GEO), AI-driven acquisition channels, Creative decision making
Technologies
DSPs, Incentivized traffic, Pre-install platforms (via careerplan.io/jobs/9A-003-D2-37F-lead-marketing-manager-at-realplay)
Responsibilities
Own and execute user acquisition strategy across paid and organic channels; Manage and optimize large monthly marketing budgets; Build and implement tools for scalable UA operations; Develop overall marketing and growth strategy; Analyze funnels, cohorts, and KPIs to optimize performance; Lead and develop a high-performing marketing team; Manage external agencies and partners
Seniority
Senior, hands-on IC with team leadership
