Director, Licensing and Consumer Products
Core
Drive growth and evolution of NASCAR's licensed apparel and headwear business across retail, fashion, and lifestyle channels.
Role type
Director, Licensing and Consumer Products
Builds
Licensed apparel and headwear products, retail expansion strategies, and strategic brand partnerships
Domain
Sports entertainment, fashion, consumer products, retail merchandising
Deliverable
product features
Required skills
Strategic partnership development, retail expansion strategy, product development, assortment planning, commercialization, team leadership, cross-functional collaboration, trend analysis, forecasting, budgeting
Preferred skills
Sports/entertainment licensing experience, capsule collection development, emerging distribution channel expertise
Technologies
None stated
Responsibilities
Lead strategy for licensed apparel and headwear business; build relationships with licensees and retailers; identify whitespace opportunities and new distribution channels; develop growth plans and merchandising programs; drive execution of licensing partnerships; expand reach in fashion and lifestyle segments; partner on premium collaborations; translate trends into product opportunities; support forecasting and budgeting; lead and develop team members
Seniority
Director, strategic leadership with hands-on execution