Manager Strategic Marketing - East & West
Core
Lead end-to-end brand strategy and commercial delivery for the Betway brand across South Africa, driving growth through integrated marketing campaigns and stakeholder management.
Role type
Manager, Strategic Marketing
Builds
Integrated marketing campaigns, go-to-market strategies, and customer retention programs for an online gaming brand
Domain
Online gaming / iGaming / Consumer marketing
Deliverable
product features
Required skills
Brand strategy, integrated campaign management, stakeholder management, budget management, ROI optimization, market analysis, agency management, customer lifecycle marketing, project management
Preferred skills
South Africa market experience, sports/entertainment brand background, CRM/lifecycle management expertise, ATL/BTL channel experience, African regulatory knowledge
Technologies
CRM, digital marketing platforms, analytics tools
Responsibilities
Define and execute integrated marketing campaigns across traditional, digital, and experiential channels; manage partner agencies and creative teams; own brand planning, campaign calendars, and budget management; drive retention strategies and oversee segmentation and customer journeys; monitor competitor activity and market trends; translate consumer insights into actionable strategies
Seniority
Manager, hands-on leadership