Senior Manager, Brand Media
Core
Lead end-to-end brand media strategy and demand generation for Coach across the EMEAI region, driving long-term brand growth and mental availability.
Role type
Senior Manager, Brand Media (Demand Generation)
Builds
Regional brand media campaigns, partnerships, and customer touchpoints for Coach in Europe, Middle East, Africa, and India.
Domain
Luxury fashion retail, brand marketing, digital media.
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> client delivery (media campaigns & brand strategy)
Required skills
Brand media strategy, integrated media planning, regional multi-market leadership, digital platform expertise (Google, Meta, TikTok), agency relationship management, budget allocation and ROI assessment, team mentorship.
Preferred skills
Experience in fashion, luxury, or retail sectors, strategic commercial mindset, matrixed global organization experience.
Technologies
Google, Meta, TikTok
Responsibilities
Own and lead EMEAI brand media strategy including annual planning and seasonal execution; manage double-digit regional media budgets and optimize investment; act as senior point of contact for media agencies and platform partners; define success frameworks and translate performance data into strategic insights; mentor the Media Assistant Manager.
Seniority
Senior Manager, hands-on leadership with people management responsibilities.