Product Marketing Lead
Core
Strategic owner of go-to-market execution and growth initiatives for ecobee's ecosystem solutions, specifically focusing on the security offering.
Role type
Senior individual contributor Product Marketing Lead
Builds
Ecosystem solutions and security offerings for connected home devices
Domain
Smart home technology / Connected hardware / Security
Deliverable
product features
Required skills
Go-to-market strategy execution, customer-facing positioning and messaging, growth analytics, cross-functional influence, channel orchestration, launch management
Preferred skills
Experience in subscription-based or connected hardware environments, ability to operate in ambiguity
Technologies
None explicitly listed
Responsibilities
Own end-to-end go-to-market execution including launch readiness and market delivery; Translate product positioning into consumer messaging and launch plans; Serve as single point of accountability for launch quality and consistency; Lead growth initiatives across acquisition, adoption, expansion, and retention; Partner with Product, Marketing, and Sales to shape growth hypotheses; Track and analyze growth initiative impact; Own marketing channel orchestration
Seniority
Senior, hands-on IC with executive-level influence
