Manager, Private Brand Engagement
Core
Develop and manage Private Brand activation plans, product stories, and internal engagement initiatives to drive customer awareness and product engagement for Giant Tiger's value-focused products.
Role type
Manager, Private Brand Engagement
Builds
Private Brand activation plans, product stories, and internal engagement initiatives
Domain
Retail / Private Brand / Consumer Packaged Goods
Deliverable
product features
Required skills
Brand management, commercial planning, product marketing, retail merchandising, customer behavior analysis, sales data interpretation, Go-to-Market planning
Preferred skills
Psychology, Consumer Behaviour, hard discount retail principles, category marketing
Responsibilities
Develop Private Brand activation plans aligned with product priorities; Create foundational product stories and proof points; Coordinate internal engagement initiatives to strengthen team understanding; Monitor activation effectiveness through customer and store-level insights.
Seniority
Manager, hands-on leadership
