Retention Marketer
Core
Execute cross-sell and conversion strategies to improve player retention rates and maximize ROI by moving players across platforms and optimizing communication touchpoints.
Role type
Senior IC retention marketer (gaming)
Builds
Player retention initiatives, cross-platform migration campaigns, and conversion strategies
Domain
Online gaming / Digital marketing
Deliverable
product features
Required skills
Project management, stakeholder coordination, financial analysis, competitor research, campaign execution, data analysis
Preferred skills
Marketing technology proficiency, supplier management, strategic planning
Technologies
Marketing services technology
Responsibilities
Execute briefs and initiatives to support cross-sell and conversion strategy; monitor and evaluate project success; coordinate marketing activities with internal teams and external suppliers; manage finances and conduct forensic audits on conversion initiatives; build relationships with support departments and service providers; optimize communication touchpoints to improve response rates; maintain understanding of industry competitors and best practices.
