Manager Digital Marketing - Africa
Core
Develop and implement end-to-end marketing strategies for online gaming across multiple regulated African markets, focusing on customer acquisition, retention, and revenue growth.
Role type
Manager, Digital Marketing
Builds
Customer acquisition, retention strategies, and market share growth for online gaming products
Domain
Online Gaming / Sports Betting / Regulated African Markets
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Marketing strategy planning, Performance marketing optimization, Customer lifecycle management, Analytics and attribution modelling, Stakeholder management, Budget management
Preferred skills
Experience in highly regulated industries (gaming/fintech), Marketing automation platforms, Customer lifetime value modelling, Scaling growth in emerging markets
Technologies
Paid Search, Paid Social, Programmatic Media, CRM technologies, Marketing automation platforms
Responsibilities
Create country-specific marketing plans and rollout timelines, Lead and optimize performance marketing channels, Oversee marketing operations and brand consistency, Collaborate with CRM teams on retention strategies, Deliver regular reporting on marketing spend and ROI, Ensure compliance with local regulatory requirements and responsible gaming standards
Seniority
Manager, hands-on leadership
