Product Marketing Manager
Core
Lead global marketing efforts for premium free-to-play mobile titles, driving growth through integrated campaigns, creative positioning, and data-driven user acquisition strategies.
Role type
Product Marketing Manager (Mobile Gaming)
Builds
Free-to-play mobile games (Sports portfolio)
Domain
Gaming / Mobile Entertainment
Deliverable
product features
Required skills
Marketing campaign strategy and execution, KPI mastery and funnel testing, competitive marketing analysis, creative positioning and asset development, cross-functional collaboration, business driver mapping
Preferred skills
Experience with mobile free-to-play titles, passion for gaming and sports, familiarity with 2K IPs, experience working with developers and licensors
Technologies
A/B testing tools, marketing analytics platforms, paid/earned/shared/owned media channels
Responsibilities
Lead marketing plan development and execution across paid, earned, shared, and owned channels; Define positioning, messaging, audience strategy, and supporting assets throughout the product lifecycle; Conduct competitive marketing analyses to provide sound recommendations; Identify, understand, and master key performance indicators of business goal success; Collaborate with Product, Data Science, UA, Partnerships, and Communication teams; Monitor budgets and performance across all campaigns and report to stakeholders
Seniority
Mid-Senior, hands-on IC
