Social Media Manager
Core
Oversee strategy and execution of social media initiatives to increase awareness, deepen audience engagement, and advance organizational goals for a business school.
Role type
Social Media Manager
Builds
Social media content, campaigns, and community engagement for a higher education institution
Domain
Higher Education / Digital Marketing
Deliverable
product features
Required skills
Social media strategy, content creation, community management, analytics, SEO/GEO, project management
Preferred skills
Higher education marketing experience, Adobe Creative Suite, short-form video creation, AP style writing
Technologies
Instagram, Facebook, LinkedIn, social media scheduling tools, social listening tools
Responsibilities
Develop and manage annual social media content calendar; oversee vendor-implemented strategies; create platform-specific content; manage community engagement and comments; analyze digital KPIs and provide reporting; supervise social media student workers; collaborate on campus-wide initiatives.
Seniority
Mid-level, hands-on IC