Manager - Digital Marketing, Digital
Core
Lead the Content Commerce ecosystem to integrate multi-category product purchases directly within the JioHotstar streaming app, driving user adoption and business growth.
Role type
Manager, Content Commerce (Off-Platform Marketing)
Builds
Integrated shopping experiences within a streaming entertainment app
Domain
Consumer tech, media, app-led ecosystems
Deliverable
product features
Required skills
Digital marketing strategy, project management, ROI-driven campaign management, funnel analytics, attribution modeling, stakeholder management, presentation skills, retention strategy development
Preferred skills
Experience with first-party and third-party data, knowledge of analytics tools (AppsFlyer, DCM), experience in consumer tech/media
Technologies
AppsFlyer, DCM
Responsibilities
Manage integration of multi-category product purchase destinations within the streaming app; Build cohesive go-to-market strategies for new integrations; Set overall performance strategy based on views, conversion, and ROI; Work with media agencies and internal teams to improve targeting and optimization frameworks; Conduct platform deep dives to identify drop-offs and craft retention strategies.
Seniority
Manager, hands-on IC
