Product Manager II – Ads Targeting & Measurement
Core
Plan and manage execution of audience targeting and measurement features at the intersection of identity, data clean rooms, and first-party audience graphs to prove advertiser outcomes at scale.
Role type
Product Manager II (Ads Targeting & Measurement)
Builds
Audience targeting capabilities, measurement reporting surfaces, and identity resolution features for Disney's ad platforms.
Domain
Digital advertising, streaming media, data privacy, and identity resolution.
Deliverable
product features
Required skills
Product backlog management, product specification authoring, data-driven decision-making, audience segmentation, data clean room integrations, metric definition and tracking, sprint ceremony participation, AI-native product development.
Preferred skills
Fluency in ads measurement and identity ecosystems, CTV/streaming advertising dynamics, analytical data interrogation.
Technologies
Data clean rooms, identity resolution systems, first-party audience graphs, intelligent tooling.
Responsibilities
Manage product backlog for targeting and measurement; Author product specifications and user stories; Partner with engineering, data science, and design teams; Drive targeting capabilities like segmentation and addressability; Define and track critical metrics; Support UAT and product release readiness; Collaborate in Scrum team ceremonies; Champion AI-native approaches to product development.
Seniority
Mid-level, hands-on IC
