Trade Marketing Manager - Pharmacy (m/w/d)
Core
Develop and execute trade marketing strategies to increase visibility and availability of Dexcom CGM products in pharmacies and primary care settings.
Role type
Trade Marketing Manager (Pharmacy & Primary Care)
Builds
Pharmacy and primary care channel presence for continuous glucose monitoring (CGM) devices
Domain
Healthcare / MedTech / Diabetes Management
Deliverable
product features
Required skills
Trade marketing strategy, HCP marketing, agency management, event planning, POS material development, market analysis, stakeholder coordination, project management
Preferred skills
Category management, Shopper marketing, E-commerce
Technologies
None stated
Responsibilities
Develop holistic marketing strategies for pharmacy and primary care channels; Plan and lead trade marketing and HCP marketing activities; Implement brand and campaign strategies for B2B touchpoints; Manage external agencies and service providers; Analyze market and channel developments to optimize activities.
Seniority
Mid-Senior, hands-on IC