Senior Portfolio Marketer
Core
Define market positioning and execute go-to-market strategies to drive adoption and growth for climate technology products.
Role type
Senior Portfolio Marketer
Builds
Go-to-market strategies, sales enablement tools, and commercialization packages
Domain
Climate technology / HVACR / Cold chain
Deliverable
product features
Required skills
Go-to-market strategy, buyer persona mapping, sales enablement, data visualization, analytical decision-making
Preferred skills
Persona mapping, buyer journey development, messaging frameworks, ROI calculator development
Technologies
CRM platforms, data visualization tools
Responsibilities
Develop and execute go-to-market strategies; Create sales enablement tools and train sales teams; Conduct persona mapping and journey development; Translate market insights into value propositions; Orchestrate cross-functional inputs into commercialization packages; Refine strategies based on performance data
