Manager - Entertainment Customer Marketing
Core
Positioning JioStar's entertainment ads in the market, driving awareness and adoption of ad products, and developing industry narratives through content and IPs.
Role type
Manager, B2B Brand and Positioning
Builds
B2B promotion campaigns for JioStar's ad products across linear TV and streaming platforms
Domain
Media & Entertainment / Advertising
Deliverable
product features
Required skills
B2B brand management, thought leadership development, PR campaign strategy, social media strategy for B2B, event management, copywriting, campaign measurement and analytics, stakeholder influence, project management
Preferred skills
MBA/PGDBM from premier institute, 6-9 years post-qualification experience in media and advertising landscape
Technologies
LinkedIn, video production tools, analytics platforms
Responsibilities
Develop and manage branding, positioning, and creative assets for JioStar Entertainment Ads; Create and execute B2B promotion campaigns; Lead PR initiatives for the ad sales business; Develop and execute social media strategy focusing on LinkedIn; Conceptualise and drive participation across industry events and roadshows
Seniority
Manager, strategic execution & cross-functional leadership
