Industry Marketing Lead, Media, Entertainment, Sports & Gaming
Core
Develop and execute industry-specific marketing strategies for Media, Entertainment, Gaming & Sports brands to drive adoption of Braze's customer engagement platform.
Role type
Senior Industry Marketing Lead
Builds
Content programs, thought leadership, and client-facing materials for Media, Entertainment, Gaming & Sports sectors
Domain
Marketing Technology / Customer Engagement / Media & Entertainment
Deliverable
product features
Required skills
Industry marketing strategy, content creation, cross-functional leadership, stakeholder management, digital marketing landscape knowledge, go-to-market strategy execution
Preferred skills
MBA or advanced degree, agency/consulting background, deep expertise in Media/Entertainment/Gaming/Sports
Technologies
Marketing automation tools, customer engagement platforms
Responsibilities
Lead development of content and communications strategy; Collaborate with sales to align value proposition; Create white papers, case studies, and webinars; Serve as industry expert for internal teams and clients; Train sales teams on industry best practices
Seniority
Senior, hands-on IC
